How we scale impact technologies.

All of our work is rooted in sound methodological bases.

Decision Analysis​

Decision Analysis notably for our Market Ranking and Risk Assessment tools. Decision Analysis is an unbiased, data-driven method enabling the “logical balancing of the factors that influence a [complex] decision.”¹ It is a scientifically proven method for decisions like those about international scaling that

  • include multiple requirements (in this case, multiple requirements for new markets);
  • are risky;
  • are costly;
  • are based on limited information;
  • provide late feedback

¹ Howard, R. A., 1973a. Decision Analysis in Systems Engineering. In R. F. Miles (Ed.), Systems Concepts: Lectures on Contemporary Approaches to Systems (pp. 59–93). New York: John Wiley & Sons, Ltd, p. 64.

Risk Analysis Methods

Various Risk Analysis Methods, notably for our Risk Assessment tool. These include

  • Market Research from publically available market data;
  • PESTEL Analysis examining the Political, Economic, Social, Technological, Environmental, and Legal factors influencing the market;
  • Regulatory & Legal Due Diligence, reviewing the  laws, regulations, licensing requirements, and intellectual property protections in a market;
  • Financial Analysis, including sensitivity analysis, and currency risk assessments;
  • and Political Risk Analysis.

Product Design

Product Design methods, notably for our Product Adaptation tool. This includes Technology Needs Assessment, System Architecture Definition, and Engineering Feasibility Analyses.

Conjoint Analysis

Conjoint Analysis, notably for our pricing tool. This is a statistical technique used in market research to understand how consumers value different attributes of a product or service.

Pugh Matrices

Pugh Matrices, notably for our investment prioritization tool. This is a qualitative technique used to rank the multi-dimensional options of an option set.

Customer Hypothesis Validation

Customer Hypothesis Validation, notably for our Customer Discovery Tool. We use this in the context of Lean Startup Methdology, a framework for developing businesses and products by focusing on rapid experimentation, iterative product releases, and validated learning.